Root, Inc. IPO
Defined brand and product guidelines for all B2C + B2B products
Operationalized multiple market verticals with direct impact on core business objectives.
Directed and contributed to the strategic initiatives of product development through market analysis, competitive examination, product research, user research and financial forecasting in order to examine possible parallel markets for the business to maximize its landscape and return on investments.
Contributed to brand initiates and product coherence through research, competitive analysis and development.
Managed and contributed to cross functional initiatives to create efficiencies within the brand and product development through component libraries and standardization in turn saving business value and time in development to market.