Applause acquired by Vista
Directed and designed product experiences for the entire Applause product suite.
Developed a cohesive virtual Product Design Team via Poland, Boston & Seattle while actively coaching the Business how to create world class experiences through vision types. Managed high level business objectives, while executing first hand on the product design vision with graphical emulators and front end web technologies.
Created a cohesive visual and functional, interactive style guide and standard component library for the organization’s full product offering suite.
Worked closely with customers/users validating prototypes and production experiences with the engineering teams. Rapid iteration and feedback cycles daily while supporting product owners across all offerings.